BGaming boosts African footprint with PlaylogiQ deal

• BGaming has once again expanded its footprint in the African iGaming market through a local partnership with a platform provider
• The alliance with PlaylogiQ allows the supplier to quickly deliver its player-favorite and out-of-the-box games, such as Fishing Club 2 and Aviamasters, across multiple markets in the region
• Both companies have welcomed the opportunity to rapidly scale their regional offer once again

World-beating iGaming content provider BGaming has further strengthened its regional footprint in Africa by announcing a brand-new partnership with local casino and sportsbook platform provider PlaylogiQ.

BGaming and PlaylogiQ are determined to push into regional markets

The partnership allows both companies to bring the best of their respective products together, with the game provider bringing its full portfolio of 250 titles across several key categories, including #Entertainment, #Classic, and #Casual.

PlaylogiQ serves operators, including sportsbooks and casinos, across the region, including in key local jurisdictions such as Nigeria, Kenya, Ghana, and South Africa.

BGaming will be able to deploy its host of high-performing and player-favorite titles, such as Avimasters, Fruit Million, and Burning Chilli X, to name just a few of the available options.

The company has been building a serious portfolio capable of addressing player-specific preferences and also tapping into popular events such as the FIFA World Cup.

Through the introduction of Avimasters and Fishing Club 2, BGaming has also branched out into powerful and engaging new experiences for its players.

Commenting on the opportunity to deliver its portfolio locally and expand its presence, BGaming CEO Marina Ostrovtsova hailed the potential of the regional market and confirmed that the supplier is determined to continue scaling its local presence.

She further celebrated PlaylogiQ as a respected platform provider that plays a significant role in helping brands grow in the region.

"They are committed to providing their operators with the highest-quality gaming experiences on the market, and we are excited to have secured this partnership and to begin working together," Ostrovtsova wrapped up.

Africa on the iGaming horizon

Africa remains one of the fastest-growing iGaming and sports betting markets, with international suppliers and operators seeking to expand locally. EveryMatrix and Betsson Group launched in Cameroon together over a month ago.

PlaylogiQ CCO Margherita Giudetti was similarly pleased to see her company strengthen its available offer through the integration of BGaming products that will now be readily available to partner operators across the continent.

"Our partnership with BGaming allows us to further strengthen the content offering available to operators on the Playlogiq platform, combining high-performing games with the localized experiences that players increasingly expect," Giudetti explained.

Image credit: BGaming