Betsson celebrates debut of Betsson.sport in Italy

Betsson Group, one of the largest companies within the European online gambling sector with more than 20 brands offering sportsbook, casino and other games, announced the debut of its sports infotainment platform in Italy, Betsson.sport. Besides launching the innovative sports infotainment platform, the group confirmed that the Italian football legend, Francesco Totti, will serve as the platform's ambassador.

Thanks to the latest launch, bettors and sports fans in the country can expect exclusive interviews and news. Moreover, Betsson.sport will bring highlights from different sports while seeking to become a go-to destination for sports fans across the European country.

In addition to the debut of Betsson.sport, the company confirmed the launch of the "Betsson Sport Club" initiative. This activation seeks to help teams increase their visibility and benefit from vital support. Teams that participate in the initiative are expected to gain more visibility through the platform. Betsson invites not only well-known teams but less recognized leagues as well, offering unique opportunities for exposure.

Ronni Hartvig, Betsson Group's Chief Commercial Officer, shared his excitement about the latest achievement in a statement. "Italy holds significant importance for Betsson, and we are delighted to partner with Francesco Totti, a figure synonymous with excellence in Italian football," he explained. Finally, Hartvig said: "We think his story and experiences will help us make the Betsson Sports Club even better, promoting our values of fair play, inclusion, and passion."

Francesco Totti, Betsson's new ambassador in the country, was just as excited about the new activation. "I am thrilled to be part of this project, which aligns perfectly with my daily commitment to sharing my passion for sports," he said. Finally, the legendary football player noted: "Betsson.sport presents a wonderful opportunity to unite various sports clubs and helping them to realize their full potential."

The launch of Betsson.sport underlines Betsson's dedication to collaboration and innovation. This latest milestone complements further the company's growth and follows a recent partnership with Roma. Ultimately, all initiatives in Italy seek to help strengthen the bond between Betsson.sport and sports, while offering fans unique and engaging content.

Recently, Betsson joined forces with BGaming, a leading supplier of online casino games. Announced earlier this month, the strategic collaboration saw Betsson expand its offering with the addition of new games from BGaming. The content agreement represented a milestone moment for BGaming as it enabled its games to reach new customers, solidifying its position as a supplier for the iGaming vertical.

Image credit: Betsson Group