betPARX and EveryMatrix ink new US content partnership

The fast-growing provider of solutions, content and software for the iGaming vertical, EveryMatrix, expanded further its footprint in the United States after announcing a new deal. The company confirmed Tuesday it joined forces with betPARX, a wholly owned subsidiary of Greenwood Gaming and Entertainment and a leading mobile casino and sportsbook provider.

Under the terms of the new business-to-business (B2B) agreement, betPARX will expand its offering by delivering leading content from EveryMatrix. Per the terms of the new game content deal, EveryMatrix's Spearhead Studios and Armadillo Studios will deliver leading games for the casino and sportsbook operator.

According to a statement released by EveryMatrix on March 7, 2023, the distribution of content will be facilitated via seamless integration with EveryMatrix's CasinoEngine, a leading iGaming Integration Platform. As a result, popular games such as Armadillo Goes West, Fortune Dragon Queen Exotic Wilds and Mythological Mayhem Supreme Streaks will become available for betPARX.

The new content deal will deliver branded titles such as John Daly Spin It and Win It and The Lioness. Additionally, the collaboration will see EveryMatrix's upcoming title, Hot Hot Honey, also arrive for the leading operator once it is released on March 28.

Gil Bushkin, betPARX's Senior Director of Interactive Marketing, shared his excitement about the announcement saying: "By partnering with EveryMatrix, betPARX is further solidifying our commitment to providing top-notch iGaming content to our users." Finally, he explained: "We are thrilled to work with such a reputable and innovative provider, and we look forward to offering their exciting games to our growing audience."

Erik Nyman, EveryMatrix's President Americas, was also excited about the new content deal with betPARX, saying that the company is delighted to bring its titles to new audiences in the US. Moreover, he acknowledged that betPARX "are one of the largest mobile casino operators in the northeast and have established a strong online presence over the years."

Last but not least, Nyman said: "We are confident EveryMatrix Games will be appreciated among their players and are excited to go live soon."

The deal with betPARX is expected to help the expansion of EveryMatrix. In fact, previously the company has been expanding its US-facing reach after securing entry to strategic markets such as Michigan, Pennsylvania and New Jersey, among others.

The new collaboration further boosts EveryMatrix's growth. Only recently, the company expanded its offering by adding content from 7777 gaming, the leading provider of iGaming content. This effectively helped 7777 gaming tap into new markets and audiences and expand its global footprint.

Image credit: EveryMatrix