BetMGM unveils groundbreaking partnership with X

The leading sports betting and iGaming operator, BetMGM, announced a new groundbreaking partnership with the social media platform formerly known as Twitter, X. Labeled as a first-of-its-kind deal, the collaboration will see the leading sportsbook deliver betting odds to X. Besides growing the reach of its odds, BetMGM will benefit from increased brand exposure via the leading social media platform.

The deal designated the sportsbook as X's exclusive Live Odds Sports Betting partner. This will grant users of the social media platform access to BetMGM's odds, providing a convenient link to the operator's website and mobile application.

Thanks to the new collaboration, customers in the United States will be able to access sports betting odds for professional football. Moreover, BetMGM confirmed that odds for more professional and collegiate sports can be expected soon.

Via the link to BetMGM's website and app, sports fans and bettors alike can benefit from a seamless experience. The new partnership between the leading betting operator and the social media platform is expected to evolve in the upcoming months with the delivery of new functionalities.

Linda Yaccarino, X's CEO, commented on the topic in a statement. "Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row," she revealed. Finally, Yaccarino pointed out: "We're bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams."

Adam Greenblatt, BetMGM's CEO, was similarly thrilled regarding the new collaboration with X. He revealed that the social media platform is in the "center of the sports world's conversation 24 hours a day, seven days a week."

Moreover, Greenblatt added: "Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience." Last but not least, BetMGM's CEO explained: "We look forward to adding intel and content that enhances the platform's interaction around sports."

The collaboration with X comes on the heels of another important announcement by BetMGM recently. Late last month, the company confirmed it joined forces with White Hat, introducing Win Spins, a new promotional tool that helps deliver BetMGM customers with more free spins while at the same time boosting fan engagement and retention.

Under the terms of the collaboration, the betting and gaming brand will benefit from exclusive access to Win Spins for a certain period of time. After that period, White Hat Studios is expected to grow the reach of the innovative promotional tool, reaching players and operators in different markets.

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