BetMGM to deliver new content from Aristocrat's Anaxi

The leading iGaming and sports betting operator, BetMGM, announced a new partnership under which it will expand significantly its offering and deliver unique experiences and content for its growing customer base. The company confirmed last week it inked a new content deal with Aristocrat's Real Money Gaming business, Anaxi.

Thanks to the new collaboration, the operator becomes the first North American operator to deliver Anaxi's leading content to its clients. Per the terms of the new deal, BetMGM will leverage Anaxi content via its online casino operations.

In a statement released on February 16, 2023, BetMGM's Chief Revenue Officer, Matt Prevost, shared his excitement saying: "We are honored to be the first operator in North America to offer Anaxi’s world-class content, partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players."

Cath Burns, Anaxi's Executive Vice President, was also excited about the fresh partnership saying that the company is delighted to join forces with an operator that is famous for offering great experiences to its customers. Finally, Burns said: "This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that entertain for our partners and players."

BetMGM's new announcement comes after recently, the company revealed that it opened the doors of a new retail sportsbook in Massachusetts. The new location at MGM Springfield opened just in time for the launch of the legal market in the state which was completed on January 31, 2023.

Before that, BetMGM expanded its offering by delivering iGaming content from the popular developer of games White Hat Studios. Late in January, both BetMGM and Borgata delivered games from White Hat Studios for its customers in Pennsylvania. This marked the debut of the games from the leading developer in the state.

BetMGM's online casino operations are accessible via desktop, as well as mobile devices. Although the company continues to expand its presence, it remains committed to responsible gambling.

On the other hand, it was back in February last year when Aristocrat established its combined Real Money Gaming and Customer Experience Solutions business. After that, in October, the company confirmed that Anaxi is the brand for the aforementioned business.

Delivering world-class content, technology and solutions for the iGaming industry, Anaxi has captured some of the best talents from the industry. The brand's team of experts seeks to deliver supreme experiences and bring excitement within the real money gaming vertical.

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