BetMGM teams up with Jamie Foxx for new casino commercial

The leading sports betting and iGaming operator, BetMGM, unveiled a new advertisement, featuring Jamie Foxx, the globally recognizable American actor, singer and comedian.

The famous actor, who is also the brand's ambassador, participates in the new ad that marks the first time BetMGM is promoting its online casino.

BetMGM's new ad highlights the seamless experience between online and in-person play, the ability to earn rewards

The new ad, called "Vegas Lights," was created by Highdive, BetMGM's award-winning record agency, and was shot with Jeff Cronenweth, the recognizable cinematographer.

Superprime's directorial duo, The Malloys, directed the new BetMGM ad that showcases a range of MGM Resorts destinations, emphasizing the seamless experience between retail and online play, delivered by the successful collaboration between MGM Resorts and BetMGM.

In the 30-second spot, which marked its debut on March 4, 2025, Foxx is seen traveling to several popular MGM Resorts luxury hotels and casinos in Las Vegas, namely MGM Grand, Bellagio, as well as ARIA Resort and Casino.

Throughout the ad, the famous actor highlights the seamless experience BetMGM's app delivers online, which enables customers to earn in-person rewards like resort accommodation and show tickets, for example.

Overall, the advertisement is going to air in five different markets in North America where BetMGM has already established its footprint.

This includes major markets such as New Jersey, Michigan, Pennsylvania, West Virginia, as well as Ontario in Canada.

The new ad showcases BetMGM Casino

AJ Mazza, BetMGM's Brand Director, shared his excitement about the newly released commercial.

"Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand. His energy and humor on set was irresistible, and it was an honor to collaborate with him," the executive explained.

Mark Gross, Highdive's Co-Founder and Co-CCO, added: "No one lights up Vegas like BetMGM and Jamie Foxx. Our new "Vegas Lights" spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win."

Sharing his excitement, Foxx revealed that it is great to collaborate with a market-leading company such as BetMGM and promote their online casino.

"I love the way the spot turned out," the famous actor explained.

Casey Hurbis, BetMGM's Chief Marketing Officer, acknowledged Foxx's exceptional talent that helped showcase BetMGM.

"This spot brilliantly captures BetMGM's major differentiator of blending online and in-person casino experiences," the executive said in conclusion.

Image credit: BetMGM