BetMGM launches new NASCAR-inspired RCR slot game

• BetMGM merges iGaming and sports betting once again
• Players can race with iconic drivers like Kyle Busch and Austin Dillon
• Collaboration drives fan engagement, as BetMGM and RCR combine visuals, mechanics, and branded experiences

BetMGM is once again back to what it does best - melding together the worlds of iGaming and sports betting through the clever use of game assets and partnerships.

The latest such move is exemplified by the creation of a bespoke iGaming experience called BetMGM Speedway, developed in partnership with Richard Childress Racing (RCR), which has been a long-standing partner with the operator.

Enter the raceway with your favorite drivers at BetMGM

As a result, the game is launched with BetMGM Casino in Michigan as well as BetMGM Casino and Borgata Online in New Jersey and Pennsylvania, offering players another way to enjoy a product that evokes the best of both the world of casinos and sports betting.

In a statement, BetMGM Chief Revenue Officer Matt Prevost had this to explain: "Partnering with RCR for BetMGM Speedway allows us to capture the elements of racing, such as acceleration and split-second decision-making, in a casino game.BetMGM Speedway is another way to get the racing season off to a flying start."

The new game is an exclusive BetMGM-branded treat, which will display RCR’s iconic car numbers, including Kyle Busch’s No.8 and Austin Dillon’s No. 3. Beyond the motorsports references, the core gameplay is underpinned by fun and popular mechanics.

This is a high-volatility game with a 94% RTP, which has a max payout of 10,000x, giving players something to look forward to with every spin of the reels. To go beyond the purely mechanical, BetMGM and RCR have worked together to forge a visual identity that aptly represents both brands and elicits a response from players.

BetMGM focuses on collaboration between sports and iGaming

RCR President Mike Verlander had this to add: "BetMGM Speedway is a strong example of the collaborative nature between RCR and BetMGM. BetMGM is at the forefront of the sports betting and online gaming industry, and RCR is proud to help BetMGM capture the thrill of racing leading into one of our sport’s biggest races."

BetMGM has long been focused on driving fan experiences for its players, with one of the latest such initiatives focusing on Brian Christopher, a beloved slots streamer and influencer, who has announced several planned events with the company.

Image credit: BetMGM