BetMGM expands iGaming content library with Boldplay

BetMGM continues to grow its library of games, with the brand focused on adding to its iGaming content in the United States and North America, after achieving several big overseas wins with launches in the United Kingdom and the Netherlands in Europe, Casino Guru News learned in an email press release.

Yet, the company has not lost its focus on its home stomping ground, with Boldplay now debuting in Michigan as part of BetMGM’s gaming library and ecosystem. The supplier has plenty to offer to players, including an array of unique games such as Boldplay Spins, Toro Bravo, Gold Metal Ox, and Cyborg City.

The games are built with unique game features that will help drive differentiation and engagement for BetMGM which is increasingly looking to secure leadership positions in the iGaming space, which, in turn, is increasingly contentious. BetMGM VP of Gaming Product & Content Oliver Bartlett has welcomed the opportunity to see another major brand added to the operators’ library, and said:

"BetMGM continues to create the best online casino experience for players built on a foundation of exclusive content from providers like Boldplay and in-house produced games from Entain. Boldplay has enjoyed success overseas and we expect it to resonate with players in the States."

Boldplay is a fairly new studio on the market as well, with the company launching in 2019 and having been keen to secure global positions. The rapid expansion of online casinos in the United States has beckoned to the developer, who became determined to explore the local ecosystem and become an instrumental part of what it has to offer.

Boldplay CEO Valli Fragoso has welcomed the chance to work with one of the biggest and most influential online casino brands in the United States, saying that the exclusive partnership would prove mutually beneficial.

"By joining forces with such a prestigious operator, we’ll be able to raise the profile of our brand in the country as we continue to expand and we’re looking forward to what should be a hugely successful collaboration," Fragoso added.

BetMGM has been securing major positions in the United States, with the company winning the Casino Operator of the Year by SBC North America in 2023 and lining a string of other accolades under its belt over the past several months. In the meantime, BetMGM has already pushed into Europe with a second market in the Netherlands.

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