BetMGM and GameCode team up for innovative gaming

BetMGM, the innovative iGaming and sports betting brand dominating the US market, has teamed up with GameCode, an up-and-coming developer of innovative game mechanics and content with a particular focus on the North American region.

The resulting partnership will see the two allies work on a range of innovative game mechanics, and already features the launch of several noteworthy game series, including Boom Boom Boom, Gold Gold Gold, Super 3, and HammerCash, with more titles due to arrive on the platform.

The games have already launched in both Michigan and New Jersey through direct integrations, and the partners are looking to expand the reach of their collaboration to other regulated iGaming markets in the United States as well. The partnership has been ongoing under the radar for a while, with official confirmation coming only last Thursday, Casino Guru News learned in an email press release.

Commenting on this opportunity, BetMGM Vice President of Gaming Product & Content Oliver Bartlett said that the titles have already been available for some time on the BetMGM platform, and they have been very well received.

"Boom Boom Boom and other GameCode titles have already proven to be strong performers in their first few weeks of launch at BetMGM," Bartlett explained. He further explained that BetMGM remained fully committed to developing a product offer that appeals to players, and that BetMGM sought to collaborate with partners such as Entain and GameCode to ensure that it meets the highest standard of gaming offer on the market.

This opportunity was welcomed by GameCode Chief Executive Officer Matt Hanski who was similarly pleased with the opportunity to see his company continue to deliver exceptional games across the North American gaming landscape. GameCode has amassed serious experience working in the brick-and-mortar sector first and evolving its expertise to cover the online sector.

"We aim to make an impact with each title we release and so far, we do so. We innovate at a pace that is difficult to catch up with, providing something new every time we launch a title that players have not seen before. So far, in the states we are live, GameCode’s titles are at the top of the rankings. More is coming," Hanski noted.

GameCode Chief Technology Officer Wojciech Ziniewicz also welcomed the opportunity and said that the company runs its games from its advanced Remote Gaming Server, guaranteeing smooth gameplay for partners and their audiences. As regulations made it possible to launch into more markets, GameCode is prepared to take advantage of this expansion, Ziniewicz noted.

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