BETER Live expands geographies with MGA license

BETER Live, the live casino arm of BETER, an iGaming provider of content and solutions, has unlocked an important milestone. The company has obtained a license from the Malta Gaming Authority, which will enable BETER to expand into new geographies. BETER Live is the latest and equally ambitious project driven by the company, which operates in several verticals already.

Presently, BETER is available in the Gaming, Sports, and Esports segments and it is delivering on innovative, next-generation content to elevate the casino, esports and sports betting experiences. The addition of a license by the Malta Gaming Authority allows the company to further enhance its pull with global audiences and reach new markets while complying with local laws and industry expectations.

The entry into markets regulated by the Malta Gaming Authority is a significant step forward that will make it possible for the company to launch its full suite of live casino games, among which Teen Pati, Sic Bo, Andar Bahar, Gravity Blackjack, and other titles transformed into outstanding live casino products. BETER Live Director Anna Vikmane added:

"Malta is one of the most established and respected gambling jurisdictions in the world so securing a prestigious MGA license is a milestone moment for BETER Live."

BETER Live commits to the development of live casino products while carefully studying player preferences and needs. This has allowed the company to always create products that are optimized and quickly become player-favorite choices. All games are streamed from a state-of-the-art studio the technology for which is developed in-house.

BETER Live is managed and run by industry veterans who have served in various competitive firms, including Entain and Playtech. Their experience in other live casino product developers has allowed them to create an even more successful product as part of the BETER Live family.

As expected, the BETER Live products and suite are available in multiple languages, offer high-definition real-time gaming streaming, and are accessible in regulated markets. They all observe the latest standards for safety and responsible gambling and are fantastic titles to choose and play.

The latest advancement in a regulated market comes after the company received an accreditation from BBM, a firm that ensures that iGaming products are fair and pay out based on a specific RNG algorithm that is free of tampering. Being able to deliver the BETER Live product in more markets and with new partners is something that the company welcomed, Vikmane concluded.

Image credit: BETER Live