Belatra celebrates games debut in Serbia via MerkurXtip deal

The recognizable online slots developer, Belatra Games, expanded its European footprint under the terms of a new agreement.

On Tuesday, the company confirmed its debut into the regulated gambling market in Serbia under the terms of an agreement with MerkurXtip, a leading gaming and betting operator.

Thanks to the new collaboration, customers of the operator in Serbia will be able to experience the thrill of a range of casino titles delivered by Belatra Games.

The latest content alliance encompasses the iGaming supplier's entire portfolio of games, which will supercharge the offering of the leading betting and gaming operator.

The content alliance is equally important for the two companies

Nenad Aleksi, MerkurXtip's Head of Online Business, shared his excitement about the latest activation with Belatra Games.

"This partnership strengthens MerkurXtip's position as a leading gaming operator, offering an innovative gaming experience with original content through a diverse selection of exciting casino games now available on our platform," he explained in a statement.

Mikhail Voinich, Belatra Games' Business Development Manager, was similarly delighted and spoke about the importance of the deal with MerkurXtip for the company and its growth strategy.

According to the executive, the latest activation helps further propel the reach of Belatra Games' quality content.

"Collaborating with MerkurXtip, a partner recognized for its expertise and professionalism in the Balkans region, has been a seamless and rewarding experience," added Voinich.

Last but not least, he explained: "In addition, the whole process has been supervised by our partners for the Balkans region, iGaming Advisor, who have assisted us every step of the way."

MerkurXtip continues to grow its presence

Enhancing its offering, MerkurXtip is expected to strengthen further its position in Serbia.

The company, which is a part of Gauselmann Group, the internationally operating leisure and entertainment group, currently has a strong presence in the online and offline sectors in the European country.

Belatra Games' engaging content will add to MerkurXtip's growing portfolio of games and it is expected to help the operator retain existing players and engage with new clients.

The operator currently offers sports betting, a range of instant win scratch games, as well as slots and other casino-style games.

Image credit: Belatra Games