All-In Global brings Martin Calvert on as its Marketing Director as AI push continues

• All-In Global is set to forge ahead with its CRAIG AI-powered translation technology as a new Marketing Director joins in
• Martin Calvert is an experienced industry veteran who has worked extensively in marketing
• All-In Global is part of the Revpanda Group and has been focusing on expanding its multilingual translation and marketing services

All-In Global has tapped Martin Calvert as its new Marketing Director, as the agency seeks to position itself ahead of the curve by leaning heavily into the technological angle.

The multilingual marketing agency isbringing Calvert in at a time when it is deploying its AI translation technology, CRAIG, which is designed to help spearhead the company’s international growth.

Stepping into the position on Monday, September 14, Calvert comes from a seven-year stint as Marketing Director at ICS-Digital, where he has accumulated a wealth of experience working with platform providers, game studios, operators, and global affiliates.

He has been appointed at a crucial time for All-In Global, with the company having been acquired by international marketing group Revpanda Group, which has further invested in the CRAIG tech solution.

"My goal is to support All-In Global’s mission to be the default AI localisation choice for brands working in highly regulated industries," Calvert commented on his appointment. He also spoke about CRAIG.

"CRAIG was a major part of what attracted me to the business. There is plenty of noise around AI, but this is technology developed for a very specific problem, drawing on years of subject-matter knowledge and retaining specialist humans where their expertise adds value," he explained.

As noted, All-In Global now works under the umbrella of Revpanda Group, a company that has been working hard on building an international marketing ecosystem, including SEO, multilingual content, editorial outreach, affiliate marketing, and advertising.

Commenting on Calvert’s appointment, All-In Global CEO Barb Tasci had this to add:

"Martin has long been one of the strongest voices in this industry, and his decision to join us says a great deal about our ambition to become the go-to localisation partner for iGaming."

"With decades of marketing expertise behind him, we have complete confidence in his ability to make our name the first one this industry thinks of for localisation, and to put CRAIG where it belongs as the ultimate AI localisation software for the industry," he noted.

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