7777 gaming to expand in Africa thanks to Bitville Gaming deal

Fast-growing provider of content for the online gambling industry 7777 gaming announced a new partnership, allowing it to expand further its global footprint. On Monday, the company revealed it signed a new deal with the leading online gambling operator, Bitville Gaming.

The terms of the new partnership enable 7777 gaming to expand the reach of its content by going live in Africa. Teaming up with Bitville Gaming, which is an operator that has a strong presence within the online and retail gambling sector, 7777 gaming brings its engaging and high-quality content to new audiences. Additionally, the deal will help the company expand its presence in Africa.

Andrew Von Hoesslin, Bitville Gaming's CEO, shared his excitement in a statement released on June 26, 2023. "7777 gaming is among the most innovative and highly engaging B2B online casino providers that have recently entered the iGaming scene," he said. Finally, Von Hoesslin pointed out: "We believe that 7777 Gaming's alternative and modern game concepts will be well-received by African players, and we look forward to our mutual success story on the market."

Elena Shaterova, 7777 gaming's CCO, was similarly delighted about the freshly minted deal with Bitville Gaming. She said: "We are thrilled to announce our partnership with Bitville Gaming, which will allow us to enter the African market."

Additionally, Shaterova pointed out that Bitville Gaming has a strong presence within the market in Africa and has been expanding for many years. "We're confident that their distribution capabilities will help us reach our goal of expanding into 10 other African countries within the year," added 7777 gaming's CCO. Finally, she predicted that the new collaboration will deliver benefits for the two companies by helping increase brand recognition as well as sales in the region.

The recent collaboration comes on the heels of another important achievement by 7777 gaming. Last week, the company confirmed that it secured certification for a portion of its games in Georgia. Thanks to this strategic certification, 7777 gaming can grow its presence in the country, supercharging the offering of online gambling operators.

Besides expanding the reach of its fan-favorite titles, this achievement helps bring new games for Georgian operators. Overall, 7777 gaming secured certification for more than 100 of its games in the country, allowing it to engage with new audiences.

At the time of the announcement, Shaterova explained that the expansion in Georgia comes after the company gained strong momentum within different Balkan markets. "We have examined the Georgian market and decided to enter it as the next logical step in our expansion plan," she said.

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